Hi everyone,

Welcome to Terminology Tuesday. I hope that you had a good Easter. In today’s newsletter, I want to discuss the concept of ‘Thinking Outside of the Box’, a common expression in English that encourages creative and unconventional approaches to problems.

Terminology Tuesday - Thinking Outside of the Box

What does "thinking outside the box" mean?

Thinking outside of the box means coming up with ideas that aren't limited by traditional methods or established ways of thinking. It's about finding innovative solutions with the objective of achieving better results.

Example: Adam Pacitti and the Job Billboard

Let's look at a real-life example of "thinking outside the box" in the job market. In 2013, Adam Pacitti, a recent graduate with a media production degree, struggled to find a job despite sending out countless applications.

Traditional approach: Most graduates send CVs and covering letters to companies advertising vacancies on online job websites and platforms.

Adam Pacitti's "outside the box" approach: He spent his last £500 on a billboard in London that simply said, "I spent my last £500 on this billboard, please give me a job." He also included a website address displaying his skills and a video CV.

Did this approach work? Adam's bold move went viral! His story received national attention, and he landed a job as a viral video producer, a perfect fit for his skills and creativity. I think that it is important to note that Adam’s thinking outside of the box approach still showcased his skills in marketing.

Why is "thinking outside the box" valuable in business?

In today's competitive landscape, companies need innovative solutions to stay ahead. Being able to think creatively allows you to:

• Solve problems more effectively.

• Develop new products and services.

• Gain a competitive advantage.

• Stand out from the crowd.

Challenge:

Think of a situation in your own work experience where "thinking outside the box" could be beneficial.

Vocabulary - Covering Letters

What is a Covering or Cover Letter?

A covering letter, also known as a cover letter, is a one- to two-page document that typically accompanies your CV when applying for a job. It serves as a personalised introduction to a potential employer, allowing you to expand on your CV and showcase your enthusiasm for the specific position.

In your covering letter, you can highlight relevant skills and experiences not readily apparent in your resume, demonstrate your understanding of the company and the role, and express your passion and suitability for the job. It's your chance to make a strong first impression and convince the employer to grant you an interview.

Do you have any Business English questions?

Please email me and I will do my best to answer them in future newsletters.

Until tomorrow - have a great day!

Iain.

www.communicateenglish.com

p.s. Do you know anyone who might like to join this mailing list? Please forward them this newsletter and they can join here: